Weather Channel Returns To DirecTV, But With Less Reality Programming
According to AJC.com, The Weather Channel will scale back its weekday reality programming by about half as part of this deal with DirecTV. Additionally, subscribers to the satellite service will reportedly get online live-streaming access to the channel on various devices, so long as they verify their DirecTV subscription.
Both sides apologized for the rather public finger-pointing and mud-slinging campaign each had waged over this dispute.
“Our viewers deserve better than a public dispute and we pledge to reward their loyalty with exceptional programming and more weather focused news,” said Weather Company CEO David Kenny, while DirecTV’s chief content officer Dan York said, “It’s a shame these disputes are played out on a public stage.”
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