McDonald’s Answer To Simple Sauce Question Shows Why People Hate Marketing Execs
In our experience, most companies would have responded to the question of “are you no longer serving X?” in a reasonable amount of time and would have likely said something like “After much consideration, blah blah…” But McDonald’s isn’t most companies.
No, we waited nearly a week for a response, which came down in the form of the following statement attributed to a McDonald’s Marketing Manager whose name we won’t mention because if his friends knew he said things like this they would want to whip him with a wet towel:
“The bold kick and flavor of the Habanero Ranch dipping sauce recently made its debut on the McDonald’s menu, beating out Hot Mustard, Sweet Chili, and Chipotle BBQ for a final spot on the sauce line up. Customers love the Habanero Ranch sauce, which is also found on McDonald’s Bacon Habanero Ranch Quarter Pounder and Southwest Premium McWrap.”
So… that’s a yes? A maybe? Wait — is this just a pre-roll ad for McDonald’s new bold Habanero Ranch sauce that plays before the actual response comes?
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