Last week, we poked fun at McDonald’s for not only taking nearly a week to respond to a simple question about dipping sauces, but for turning that response into one of the most convoluted marketing messages we’ve ever received. After getting some Egg McMuffin on its face, the fast food giant has finally provided a more straightforward response. [More]
always on message
McDonald’s Answer To Simple Sauce Question Shows Why People Hate Marketing Execs
By 2.13.14
Though it was never as popular as BBQ or sweet and sour, McDonald’s hot mustard dipping sauce (not to be confused with honey mustard) for its McNuggets had been an option for decades (and wasn’t so bad when used in combination with the BBQ sauce, according to someone I know who looks a lot like me). Last week, some readers wrote in saying they were being told that McD’s had stopped offering hot mustard, so we sent off a one-sentence comment request to the company… We shouldn’t have been surprised by the nonsense response we eventually received. [More]
