Target Math: Dunkin’ Donuts Edition

Quick, which bag of coffee would you rather buy? Twelve ounces for $6.99, or twenty-four ounces for $16.99? Reader Mike spotted this piece of traditional Target math at a store in Hawaii.



“If you haven’t yet had your morning coffee, you might make the mistake of thinking that one big package is a better deal than two small ones,” writes Mike. Yes, that’s true. Or just not good at math. At least all Target stores post unit prices, which makes their particular brand of math less of a threat to consumers. Except when they’re incorrect.

One important question that we have is why anyone would buy Dunkin’ Donuts coffee in Hawaii in the first place. We’ve heard that they grow coffee there. Homesick New Englanders are everywhere, we suppose.

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