Brand spokespeople need to be refreshed every so often: just ask fictional home economist/secret Time Lord Betty Crocker. You might remember the Maytag Repairman, star of ads with a memorable premise: Maytag appliances were so reliable that the company’s repairman needed to find other ways to spend his hours.

However, the new Maytag Man is not a repair technician. He is the embodiment of Maytag appliances. Or something. Played by actor Colin Ferguson, the new Maytag Man does not spend lonely hours in his repair shop. He stands in our houses, scrubbing dishes and handing us gallons of milk.

Maytag Man gets a makeover and gets busy [Consumer Reports]

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