It’s War, Chocolatey, Sweet War: Hershey’s Unveils Its Own Spread To Fight Nutella

This is it. It’s time, finally! It feels like we’ve been preparing for this war all our lives. And by preparing we mean eating things that taste of chocolates and hazelnut and wondering what else could possibly exist with those flavors. Hershey’s has its answer, a line of chocolate spreads that seek to usurp the chocolate spread throne currently held by Nutella.

One of these new flavored spreads is direct hazelnut competition for Nutella, while the “chocolate” and “chocolate with almonds” versions are a bit more subtle in their coup attempts.

“The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor that only Hershey can deliver,” said a spokeswoman for Hershey’s in a press release (clearly choosing to ignore other chocolate flavored spreads on the market with that “only Hershey can deliver” bit).

We’re not about to take sides in this war, because it’s not our place to do so. But we will arm ourselves with knives — nay, spoons! — should the occasion arise where we find ourselves in the middle of a crazy brawl. Mmm, a chocolate brawl.

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  1. Thorzdad2 says:

    Hershey’s Spreads? That’s the best name they could come up with? Not very appealing. There’s no ingredient list on the website. Anyone know if these spreads contain HFCS? Anyway, it will take a lot to dislodge Nutella from my pantry shelf.

  2. robinm says:

    I haven’t seen this one on shelves yet, but Jif has had its own copy for a while, too.

    • Airwave says:

      OMG. Jif’s version just showed up at my local discount Grocery Store. It comes in a glass jar, is made in BELGIUM, of really good ingredients, and tastes just as good as Nutella. Buy it if you can find it!!

  3. GnRJosh says:

    Wow, Hershey’s didn’t even try to hide who they were competing with. At least Jif used the same jars as their peanut butter for their Hazelnut Spreads. Hershey’s looks almost exactly like Nutella’s.

  4. FusioptimaSX says:

    Why not? It’s just one more struggle at the store. I haven’t had nutella in years because it disappears in two seconds…and not due to me eating it all…..I’m not the guilty party. Hershey’s “Speads” does sound kind of lame though. How about Hershey’s Heaven, Hershey’s Chocolate Butter…etc.