A new survey from the folks at DealNews.com found that 44% of all people who will be shopping this Thanksgiving weekend are primarily shopping for themselves.
Male shoppers are even more likely to be selfish shoppers, with a slim majority (51%) of male respondents ready to trick out their homes, cars, and closets with discounted items they pick up this Black Friday.
In terms of age groups, younger shoppers (18 to 35) are the most selfish on Black Friday, as 57% of these shoppers buy things for themselves. Of course, these people are less likely to have families, so why not treat yourself, right?
Interestingly enough, for people from 36 to 54, the age group most likely to be buying gifts for kids that still live at home, only 31% of survey respondents say Black Friday is their day to get themselves gifts. That number goes back up to 38% for shoppers over the age of 55.