You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces.

“Big difference in quantity,” writes tipster Sean, “and best I can tell no real price decrease.” That’s how the Grocery Shrink Ray works: remove a small amount from a familiar product and hope that customers don’t notice or care.

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