Normally, “Clipless” would mean that the coupons are loaded on your card automatically, which makes sense for a warehouse club where all shoppers must have cards anyway. The smartphone app is pretty “clipless,” and maybe most people who shop at Costco do have a smartphone, but requiring customers to carry the book to the checkout is silly.
A while back [Costco] introduced clipless coupons which I love, especially because I always forget to bring them. This past weekend I went to Costco and noticed a change to the clipless coupons. The cover on the book still emphasizes ‘new’ clipless coupons (as you can see in the one photo).
In the second photo you will see a new caveat. Many of the items now have a blue arrow (as you can see on the second photo). On the lower right corner of the page you can see the arrow denotes that in order to receive the discount you must bring the book with you or show you have the Costco app on your smartphone. I still love Costco and the fact is they have plenty of the coupon books in the store so I doubt it would be a problem for anyone, but should they emphasize clipless coupons on the cover?