Remember when the country was full of local and regional banks with wacky local and regional ad campaigns? We sort of do. Reader Jason’s father worked for one such institution in Arizona, Valley National Bank. The company later became part of Bank One, then Chase, but not before distributing this very weird jingle tape as a Christmas gift to employees.

What’s that, you say? You’re at work and can’t watch a video? Well, here are the inspiring lyrics that will surely get you through the rest of your work day.

THE VALLEY BANK WAY

It started long ago
This feeling that we share together
Now we seem to know
It’s only gettin’ so much better
Just because you care
Like a friend that’s always there
Takin’ time
Reachin’ out
You know what this job is about

‘Cause you are the pride
The pride of Valley Bank
You, you are the pride
You make the difference day by day

Workin’ side by side
You’ve got a very special way
With pride and performance
Pride and performance
‘Cause pride and performance is the Valley Bank Way

You are the pride
The pride of Valley Bank
You are the pride
You make the difference day by day

Workin’ side by side
You’ve got a very special way
With pride and performance
Pride and performance
‘Cause pride and performance is the Valley Bank Way

We can’t say for sure, but we’re picturing that this tape came out of a studio where the choral singers would crank out song after song with different business names substituted.

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