Put A Bird And A Price Tag On It: Fuzzy Math In The Wild

Usually, retailers lower the price of an item per unit when you buy more of it. For example, a gallon of juice costs much less per unit than a single-serving bottle. When this system falls apart, and it frequently does, we call it “fuzzy math.”



Mike sent us this picture from a local Subway. It raises the question: the best value for whom?


John sent us this example of what he calls “Target-style pricing” at Kroger. Granted, it’s a sale on the smaller size that has made the math so fuzzy, but it’s still amusing.


We can’t make any sense out of this photo that Ben sent us from Kirklands’, though. It only works if the birds are actually sold in pairs, and we don’t see any indication of that.

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