Get The Latest News Headlines… With Your Restaurant Receipt
Washington, D.C., eatery Old Ebbit Grill has become a test case for a program that would give diners a slip of paper, in addition to their restaurant bill, full of the latest stories from the Associated Press.
The idea is apparently to “leverage thousands of existing restaurant printers as a new worldwide printing press,” according to this press release about the not-at-all-silly-or-wasteful idea.
Of course, it’s also about making money through ads that would go on the soon-to-be-completely-disregarded-and-discarded slip of “Latest News.”
Not surprisingly, the first company to try advertising in this format is Domtar, a biggie in the paper industry, which hopes to promote the use of paper because no one really likes trees anyway, right?
[via Eater.com]
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