YouTube Launches New iOS App Just In Time For That New Phone Everyone's Been Waiting For

Ever since Apple told Google it wouldn’t include a pre-loaded YouTube app on new iPhones anymore because the license to do so had expired, the two companies have totally not been best friends anymore. Upping the fight ante this time around is YouTube’s owner Google, which launched a new YouTube app for iOS just in time for the expected iPhone 5 announcement tomorrow.

Times used to be, an iPhone customer bought a phone and voila — there was YouTube already downloaded onto it. But the two companies have been increasingly in competition in all things technological. Going forward, YouTube says it’s going to release its own app for any Apple products in the future, notes the Washington Post, pushing the former pals even farther apart.

Apple is jabbing back, by announcing that it’s going to have its very own maps app on the newest version of iOS, instead of using Google Maps.

Something that could be good both for YouTube and its users — with the new app, YouTube will be able to show recommendations for stuff you might want to see based on what you’ve watched in the past. That will keep people engaged with the product and, as Google likely hopes, even more entrenched in all of its products across the board.

Along with the new app for iOS systems in general, there will also be an app that is specifically meant to be used on the iPad as well. One familiar sight that won’t be going anywhere soon — ads on YouTube videos are here to stay. As long as it’s free, we gotta pay somehow.

YouTube releases iOS app [Washington Post]


Edit Your Comment

  1. MutantMonkey says:

    So tomorrow is Rise of the Zombies day? I’m surprised it isn’t a national holiday yet.

  2. MattLeidholm says:

    While the Apple/Google relationship isn’t exactly warm fuzzies right now, I’m not so sure that the YouTube app is a reflection of animosity as much as it is a simple reflection of the current state of smartphones. Apple’s YouTube app was created when the iPhone wasn’t open to third-party apps, so it was a huge advantage to be on the home screen. In addition, very few YouTube videos were html5-enabled, making the app the only way to view most YouTube videos on the web. But the Apple app doesn’t display ads and lacks all sorts of features that even the mobile web site has. I, for one, am glad I can now add videos to my Watch Later list and push videos to my Smart TV and, yes, watch ads that support the content creators whose work I enjoy.

  3. msbaskx2 says:

    Does Apple have the ability to block the new YouTube app from being installed?

    (I don’t have an iPhone, but I thought that Apple had to approve every single app.)

    • IphtashuFitz says:

      Technically they do have that ability. But they have absolutely no reason to block it given that they’re removing it from iOS. If they blocked it without a legitimate reason you can bet that a company like Google (which already has other apps available in the App Store) would sic their lawyers on Apple over the block.

    • OthelloAndreus says:

      Apple does approve every app. If the app is in the app store, it’s approved. Why would Apple block the Youtube app? You don’t need the app to watch Youtube videos on an iPhone or iPad anyway; they display right in the browser.

  4. YouDidWhatNow? says:

    …why do you need an “app” for something you get in your browser anyway?

    • Abradax says:

      Because on a smart phone almost EVERYTHING you do on a browser is better when done on an app.

      • YouDidWhatNow? says:

        …if you say so.

        • Abradax says:

          Tapatalk > browser when posting to a message board
          Dedicated youtube app > browser
          Dedicated banking app > browser.

          I could go on and on.

          The fact is, a nicely designed app is far superior to a browser on a 4 inch screen. On a tablet, it is a toss up, I can go either way.

        • july18 says:

          exactly – just cuz someone else thinks opening their wallet again for another app is an accomplishment – yes, i know many are free – how many popups can you cram into a ‘free’ version?

      • july18 says:

        unlike a browser you don’t have to pay to play with yourself tho

    • Ed says:

      Exactly. This is why unless you like to browse YouTube, the app is useless. I’ve never launched it on my iPad. I watch them in browser.

  5. AzCatz07 says:

    Is everyone really waiting for this phone?

    • YouDidWhatNow? says:

      Only the tame Apple press, like the Consumerist.

    • wombats lives in [redacted] says:

      No, outside of this story i had forgotten completely that their event was happening tomorrow. I guess though, if you like apple it’s an exciting time, you can finally get some of the features other people have had.

    • july18 says:

      just the ones who think standing in line at midnight to pay hundreds of dollars for a … phone … is called having a life.

  6. MMD says:

    And the Apple haters chime in, wasting yet more of their own and everyone else’s time letting us know how much they hate Apple (whose users are allegedly “sheep” and “zombies”, yet the haters are just as predictable and irrational in their vitriol).

    One more time, with feeling: can we all just agree to use whatever devices work best for each of us and chill the f*ck out about it?

    • Princess Beech loves a warm cup of treason every morning says:

      “And the Android haters chime in, wasting yet more of their own and everyone else’s time letting us know how much they hate Android (whose users are allegedly “sheep” and “zombies”, yet the haters are just as predictable and irrational in their vitriol).”

      It goes both ways. My take is that as long as there will be market polarity, it benefits both their markets.

      • Princess Beech loves a warm cup of treason every morning says:

        (Hit reply too son…)

        We always long for a time where we “can all just get along” but let’s face it. There ARE going to be some “sheeples” on both sides of the spectrum, and they are not going to stop arguing about it.

  7. Press1forDialTone says:

    Breaking News:
    Amazon uses secret stash of venture capital to quell feud between
    Apple and Google using it to buy both companies in hostile takeovers.

    Jeff Bezos commented that he and the board had planned this move for
    several years and are taking a look at Facebook and Twitter as potential
    future business “ventures”.

    Mr. Bezos had to cut the interview short owing to a large number of
    phone calls and emails he had to respond too. This reporter left happily
    with a new Amazon Prime membership.

  8. july18 says:

    another reason why they live at home until they turn 40 … new toys are expensive

  9. ganon446 says:

    I am sad the iPhone is losing Google Support the two worked well with each other. When the Weather changed to Yahoo I was so sad because Yahoo sucks ass and Yahoo has been a horrible company for twelve years now.