Rite Aid Retail Archaeologist Uncovers Full-Price VHS Movie

It’s not out of the question that someone might want to purchase a copy of the film version of “A Series of Unfortunate Events. It’s not difficult to imagine that they might even pick it up at Rite-Aid, and that they might be willing to pay $20 for an eight-year-old movie. What caught reader Jay’s attention, though, was that the film was in his local pharmacy’s discount DVD bin, at full price––and on VHS.

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What Jay missed, of course, is that this isn’t a VHS tape at all: it’s actually yet another of the clever disguises of Count Olaf.

The other explanation, that this stunning retail archaeology find has just been languishing on the shelf for years, is too sad.