In-store beacons are low-power Bluetooth devices that let stores or brands push promotions out to customers smartphones. They only work when the shopper has opted in by installing an app. Do you really want your favorite shampoo brand beaming coupons at you every time you walk by a shelf? They haven’t really caught on, but Rite Aid is deploying them in 4,500 stores. [More]
beacons
Target Testing System That Sends Customers Notifications On Deals While They Shop
By 8.5.15
Target wants to track your every move while shopping at its stores. Or at least that seems to be the gist behind the retailers’ new test of transmitters – known as beacons – that link to shoppers’ smartphones through the company’s app, sending coupons, deals, product recommendations and recipes based on their location inside the big box store. [More]
