For the last day or so, the Internet has been wondering how an ad for Oreos featuring a breastfeeding baby and the tagline “Milk’s favorite cookie” ever got made and whether or not it was a real ad or just a cute prank.

According to Huffington Post, a rep from Oreo parent company Kraft Foods confirmed that while the ad — which represents the convergence of three favorite Consumerist topics: advertising, snack foods and babies — was indeed created by Kraft’s ad agency, Cheil Worldwide.

But it was created “for a one-time use at an advertising forum and was not intended for public distribution or use with consumers.”

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