Journalists aren’t the only ones finding it difficult to deal with the success of New York Knicks star Jeremy Lin. Ben & Jerry’s released a limited edition frozen yogurt dubbed “Taste the Lin-sanity” at a store in the Boston area, flavored with crumbled fortune cookies and lychee honey. Customers complained about the culturally insensitive choice of ingredients and quality of the product, and the company responded by pulling the flavor and apologizing.

The Washington Post relays Ben & Jerry’s “I’m sorry if anyone was offended” apology:

“On behalf of Ben & Jerry’s Boston Scoop Shops, we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities, and we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try to demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance, we offer our sincere apologies.”

Eventually people will be able to pay tribute to Lin without making backhanded reference to ethnic stereotypes. It looks like we’re not quite there yet though.

Jeremy Lin: Ben & Jerry’s apologizes for its ‘Taste the Lin-sanity’ flavor [The Washington Post]

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