Wegmans Flip-Flops, Brings Back Alec Baldwin Ads

Much like — and to some people, more important than — Verizon Wireless’ quick flip-flop on its plan to introduce a $2 convenience fee, NY-based grocery chain Wegmans has heard the voices of the people and decided that most of you don’t hate Alec Baldwin and want to see him in cute, low-budget ads for the supermarket his mom loves so much.

In a statement, Wegmans explains its flip-floppery:

We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately.

Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.

The supermarket chain had decided to pull the ads after a “couple of dozen” customers filed complaints when Baldwin was booted from an American Airlines flight for allegedly refusing to turn off his phone. Turns out those couple of dozen people are nothing compared to whole of the internet.

Baldwin Is Back For Wegmans [13wham.com]

Thanks to Mike for the tip!