Pull over if you’re driving and need to respond to or send a text message. Otherwise, that witty reply can wait. Because death won’t.

The National Highway Traffic Safety Administration (NHTSA) and the Ad Council have partnered up to create a series of safe driving PSAs that point out the dangers of texting while driving. Two of the ones so far start out with a re-enactment of a video you might see go viral on YouTube. One of them shows a girl texting while walking and falling up a flight of stairs. The other shows a guy texting while walking and falling into a mall fountain, which was a real thing that happened at the beginning of this year.

Looking at a text while driving takes your eyes off the road for an average of 5 seconds. A lot can happen in 5 seconds when you’re driving, and you need to be able to react to it. Otherwise you can end up paying the ultimate Early Termination Fee.

[via Adfreak]

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