Note to retailers: Under no circumstances, at any time or for any reason, is it okay to sell a piece of clothing with a Holocaust theme. Like, never ever ever. BuyDefinition learned that lesson the hard way.

Jezebel called out the online retailers for selling a jacket dubbed “Belsen was a gas.” BuyDefinition was like oh, our bad, we didn’t even name it, and we think the designers were referencing a song, so… sorry!

They’ve offered the following apology:

The people here at BuyDefinition are deeply sorry for any controversy we raised or anybody who was offended by the piece in question carried by our store. The “Belsen Was A Gas Military Parka” by Australian label Evil Twin was not named by us. It was named by the designers, who we can only assume were referencing the Sex Pistols song, given the line’s punk appeal and style.

We regret our oversight with carrying the piece with such an inappropriate title. It was a mistake on our half for selling this piece without understanding the historical allusion. We hope to rectify the error our company has made by taking the piece off our site and discussing renaming with the designers at Evil Twin.

Please know that there was no ill-intent on our part and that this was simply a mistake. The piece was chosen for its style rather than its name. In the future, we will do more background research when buying. We hope that this unfortunate mistake does that deter you from supporting our company in the future. We have no anti-Semitic sentiments and are sympathetic to the Jewish and those who perished during the Holocaust.

Do you know what’s easier than a long, well-meant apology? Not doing something so ridiculously stupid and insensitive in the first place. Jezebl pointed out that the jacket was still for sale as “military parka,” but it seems to have been pulled completely now.

Retailer Apologizes For Featuring Holocaust-Themed Jacket [Jezebel]

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