Everything old is new again. To tap into your nostalgia and your wallet, brands are dusting off old package designs not seen since the 60’s and 70’s and putting them back on the shelves.

For instance, Doritos has reintroduced “taco flavored” chips using a design last seen in the 1960’s. Then of course we have the “throwback” versions of Pepsi which have sugar in them instead of HFCS.

“Technology has changed how we wash and dry our clothes and there are a multitude of products and formulas available, but then and now Tide remains the trusted choice for getting clothes clean,” said Mark Christenson, Tide Brand Manager in a statement of awesomeness. “And now Tide customers can enjoy vintage packaging on the outside with today’s performance inside each retro-themed package of Tide, Bounce and Downy.”

For a limited time starting earlier this week, you can get Tide, Bounce and Downy in retro-chic package designs at Target.

Marketers: experts at selling us on the aspects of their product that have nothing to do with its contents or performance.

Unfortunately, the prices are still decidedly modern.

New! Improved! (and Very Old) [WSJ]

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