Barilla Redesigns Pasta Package To Let Consumers Know That Pasta Package Is About To Be Redesigned

The redesign of a familiar package is apparently a frightening and confusing time for consumers. That’s why Barilla was kind enough to redesign its whole-grain pasta package in order to let us know that the package is about to be redesigned.


A Great and Routine Moment in the History of Consumerism [Scocca] (Thanks, Adam!)