A little bit of pricing news out of CES: LG told Dow Jones Newswires that their 3D TVs will be getting cheaper by 20% this year, as “production costs have been dropping with improved technology.”

“Prices for 3-D TVs will definitely go down this year as our production costs have been dropping with improved technology,” Skott Ahn, LG’s chief technology officer and president, told Dow Jones Newswires in an interview at the Consumer Electronics Show in Las Vegas. “More affordable prices and better content are the key in raising customer interests in 3D TVs.”

Ahn also said LG is in talks with various Hollywood firms in order to get more 3-D content.

LG’s strategy comes as television manufacturers recalibrate their expectations for sets that contain the technology. Many had expected excitement around 3-D televisions to spark consumer interest and sales. That hasn’t materialized yet.

3D stuff makes me feel like barfing, so I’m perhaps not its target demographic.

Are you really into 3D TV? Or is this just a passing fad? Will a 20% markdown sell you on this technology?

TECH SHOW: LG Electronics To Cut 3D TV Price Premium By 20% [WSJ]

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