Daniel came across this page while logging in to his credit card account. “I can sign up, sign up, say yes or be reminded later. I couldn’t find anywhere on this page that would let me say ‘No, I don’t want this’,” he writes. “It seems kind of, well, wrong to not give a customer the option to NOT opt in.”

Yes, being able to opt in to something means that you should also be able to opt out. Daniel should send a copy of this message to the bank, as well: but will they see anything wrong with it?

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