Facebook To Student: That'll Be $300 For Nothing
Max says he used Facebook Ads to direct traffic to his computer repair service, and is baffled that the Zuckerberg Death Star is charging him nearly $300 despite receiving only eight weekly page views during the ad campaign — down from his usual 10 weekly hits. A $50 credit helped defray the costs, but he’s still stuck with a $245.17 bill.
He writes:
Many sites online accuse Facebook Ads of various bad practices and I don’t want to assume bad faith as they do but I haven’t had a single new call as a result of their ads and I don’t believe that they ran the campaign as they said they did. I always ask each new client how they came to me, it’s been all references from pre-existing clients for over two years now when I stopped hanging flyers. Not a single new client since 11/13 has asked about or responded to the offer I had for a substantial credit towards my services. I have tried contacting Facebook but there is no contact info on their site and they have ignored several submissions on web form. What can I do? I’m a graduate student doing this on the side to support myself and so it should go without saying that the money is a significant sum for me.
If you’ve dealt with Facebook Ads, tell us about your experiences, and please share any advice you have for Max.
Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.