She’s been the (illustrated) face of the Wendy’s fast food empire for over 40 years, but Wendy Thomas — daughter of the chain’s founder Dave Thomas — has preferred to let that pigtailed drawing of her do the talking in the years since.

Recalls Wendy of the photo shoot for the logo:

I just remember sitting there forever. My mom stuck pipe cleaners in my pigtails to make them stick straight up and I smiled so much that my face hurt by the end… It was a painful process.

Now the pigtail-free Wendy, who co-owns 33 of her namesake restaurants with her siblings, will be appearing in ads airing in Las Vegas to tout a new burger the chain is testing in the desert oasis, the Dave’s Hot ‘N Juicy Cheeseburger:

Las Vegas to serve as test market for Wendy’s burger line [Las Vegas Sun]

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