Smell Like Justin Bieber

If you’ve ever wanted to smell like tween spirit, now’s your chance. Justin Bieber has released a line of scents exclusively at the awesomest store in the world, Walmart. Insert five exclamation points!

Called “My World,” the unisex odor “has top notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a drydown of musk,” reports WWD.

The delivery mechanism is not the traditional “juice,” as it is called, of perfume, but dog tags and wrist bands embedded with a special resin that holds on to the eau du Bieber Fever.

At $10 a pop, they will come in four varieties: Icon, Energy, Tour, and Web. The fragrance company wants kids “to stack, mix and match, trade and take the scent on the go,” their president told WWD. “Fragrance will be as simple as switching from one dog tag to another.” Charming.

Justin Bieber to Launch Fragrance Collection [WWD]
Walmart Hearts Justin Bieber [Ad Age]


Edit Your Comment

  1. Liam Kinkaid says:

    I, for one, wouldn’t be upset if Mr. Beaver were suddenly stricken by early onset complete male pattern baldness. In fact, I might even chuckle a bit if he looked like a miniature Yul Brenner.

  2. Power Imbalance says:

    Lame, on all fronts.

  3. pecan 3.14159265 says:

    Chris Hansen should partner with Amazon. “Mr. Baker, I see you purchased Justin Bieber’s My World 2.0. Why don’t you have a seat?”

  4. Nighthawke says:

    So you can smell like Justin’s old socks?


  5. Loias supports harsher punishments against corporations says:

    No suprise it’s unisex.

  6. Blueskylaw says:

    The number of things that can be made fun of here are so numerous that I cannot gather my thoughts on where to start.

  7. GuyGuidoEyesSteveDaveâ„¢ says:

    Are they coming out in dog tags in anticipation of the repeal of DADT?

  8. Bativac says:

    She reminds me of my little sister, actually. Christmas gift perhaps??

    • LadySiren is murdering her kids with HFCS and processed cheese says:

      Ugh, I know it’s going to be on the wish list of at least one of my daughters. Just what I need…my girls smelling Bieberific.

  9. obits3 says:

    Too old for Bieber smell!

  10. Loias supports harsher punishments against corporations says:

    I’d like to also point out that there is little chance Justin Beiber actually wears this.

    Buying perfume/cologne only because you like the person promoting it is moronic.

  11. Angus99 says:

    I have no idea how old young Master Bieber is, so I’m guessing 15 or 16? I have to admit, as a run-of-the-mill wage slave myself, it’s mind blowing to think of having the world at your feet, at that age.

  12. There's room to move as a fry cook says:

    Milk it for all you can Justin. The teen idol years only last so long. Stay focussed and don’t become one of those celebrity bad boys caught in a Lindsay Lohan or Randy Quaid vortex of doom.

  13. dragonfire81 says:

    Am I the only one who would be happy if Justin Bieber just disappeared, never to be seen again?

    • Mr. Fix-It says: "Canadian Bacon is best bacon!" says:

      I’m wondering if anyone would even notice.

      I’ve never even heard of this kid. o_O;

      • Bativac says:

        I’ve heard of him on the internet but I have no idea what he is famous for. Is he an actor? A singer? A “media personality?”

    • lovemypets00 - You'll need to forgive me, my social filter has cracked. says:

      No – I suffered through that CSI episode a few weeks ago. GAG! I felt like I turned into my parents, as I was thinking “that boy should cut his hair”. If CSI brings him back on a regular basis, I’m gonna skip those episodes.

  14. aloria says:

    Parents, can you PLEASE teach your children to not have such crappy taste in celebrities and music? I mean, can’t you send them off to reform school if they start liking Justin Beiber or Miley Cyrus or something?

  15. Kensuke Nakamura says:

    I imagine that he smells a little like baby saliva.

  16. AllanG54 says:

    It’s smart marketing to sell this crap at Walmart because at the price points they’re using at least teeny-boppers can afford it. I’m surprised it doesn’t come with a package of those rubber bands with the different shapes. Or are they passe already.

  17. charrr says:

    Gateway drug to expensive perfume

  18. crazydavythe1st says:

    wait, pomegranate in a cologne? Is this normal?

    dog tags? Is this the same technology they use to make the lad mags smell like ass?

  19. framitz says:

    10$, heck I could go out and roll in some dog crap and be just as well off for free.

  20. EmanNeercs says:

    Man, who is this Justin Bieber kid everyone keeps talking about anyway?

  21. El_Fez says:

    So. . . who’s Justin Bieber?

  22. SPOON - now with Forkin attitude says:
  23. Beeker26 says:


    I detect essence of smarmy with just a touch of douchey.

    I really wonder what this kid’s gonna do once his balls finally drop.

  24. dg says:

    Great, just what I want – to smell like a 16yr old again…

  25. dolemite says:

    I recall how I smelled when I was that age. Not good. Then I was informed about deodorant, and how my body was going through “changes”.

  26. 333 (only half evil) says:

    What about his line of nail polish inspired by his songs? He says he isn’t going to be wearing it.

  27. lucky13 says:

    I think if I ever smelled like “tween spirit” I’d just have to kill myself!

  28. dvdchris says:

    what about those who just want to smell Justin Bieber? is there any arrangement for them? :D

  29. JohnJ says:

    Dog Tags? More like Twink Tags. (grin)

    (I’m not a Bieber Hater. He’s just a harmless kid.)

  30. brandymb says:

    One should be named “Eau de Peo”..