Smell Like Justin Bieber

If you’ve ever wanted to smell like tween spirit, now’s your chance. Justin Bieber has released a line of scents exclusively at the awesomest store in the world, Walmart. Insert five exclamation points!

Called “My World,” the unisex odor “has top notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a drydown of musk,” reports WWD.

The delivery mechanism is not the traditional “juice,” as it is called, of perfume, but dog tags and wrist bands embedded with a special resin that holds on to the eau du Bieber Fever.

At $10 a pop, they will come in four varieties: Icon, Energy, Tour, and Web. The fragrance company wants kids “to stack, mix and match, trade and take the scent on the go,” their president told WWD. “Fragrance will be as simple as switching from one dog tag to another.” Charming.

Justin Bieber to Launch Fragrance Collection [WWD]
Walmart Hearts Justin Bieber [Ad Age]