Burger King, (financially) depressed after grappling with the economic downturn and constant scrapping with McDonald’s, is going private. The Home of The Whopper loudly sighed today and agreed to an offer by private-investment firm 3G Capital Management for $24 a share. What went wrong?
WSJ writes, “Franchisees and analysts blame the chain’s problems on scant menu development, flawed pricing and an overworked strategy of focusing on so-called super fans, people aged 18 to 34 years old who account for half of all visits to Burger King outlets but have been disproportionately hurt by the economic slump.”
I can no afford to has cheezburger?
Burger King Agrees to 3G Capital Offer [WSJ] (Thanks to GitEmSteveDave!)