Dunkin Donuts Unveils Incredibly Lame Promo Offer

Consumerist reader RandomHookup (probably not their given name) forwarded us a promo e-mail they received from Dunkin Donuts that asks customers to go out to a DD, buy one of their mocha drinks, take a photo of it, and be rewarded for their efforts with… fun facts.

That’s right, no coupons, no prizes for really good or clever photos. Just facts. Well, fun facts, which we suppose is slightly better than just raw data.

Question is: How fun does a fact need to be in order for you to go through this hassle? For me, the fun level would have to be something like “Here’s our CEO’s PIN number!”


Edit Your Comment

  1. jp7570-1 says:

    What a LAME promotion!

  2. El_Fez says:

    AAAARGH! It’s not a pin NUMBER!


    • GuJiaXian says:

      Amen to that. It’s just as bad as the egregious “ATM machine.”

    • theycallmeGinger says:

      What’s the problem? A person could use that at an ATM machine.

    • ellmar says:

      PIN = Personal Identification Number
      PIN Number = Personal Identification Number Number

      • Applekid ┬──┬ ノ( ã‚œ-゜ノ) says:

        Yes, perfectly normal to me.

        I myself have several PINs. For each PIN on an account, well, that’s materialized as a PIN Number.

        Now, PIN Number Number, don’t get me started.

    • shinseiromeo says:

      Same as the schmuks who call in and ask for the current airfare pricing. So you want the pricing on the pricing?

    • Enduro says:

      RBI. Not RBIs!!!11!! This could go on forever but it probably shouldn’t. There’s so many acronyms out there now I don’t think it’s unreasonable to let it slide.

      BTW, I’m typing this on an IBM machine. Hope that doesn’t hurt your feelings.

    • sumocat says:

      Whoa, dude. You need to relax. Some things I like to do to unwind include watching a laser light show at the planetarium, swimming through a coral reef using a SCUBA apparatus, or kicking back and listening to my favorite CD discs. Bet you feel better already just thinking about that.

    • prezuiwf says:
      • blueneon says:

        my personal fave is “vin number”. why people insist on saying things they don’t understand, i’ll never know.

        • mac-phisto says:

          even my title says VIN #, so i don’t see a problem with it.

          • blueneon says:

            well, VIN stands for Vehicle Identification Number .. so, as above, to call it a vehicle identification number number is a bit redundant, wouldn’t you agree?

    • FredKlein says:

      Face it. Certain terms, while they started as (and technically still are) acronyms, have become words of their own, with their own definitions, which may or may not match the words the acronym stands for.

      SCUBA gear (Self Contained Underwater Breathing Apparatus gear)
      PIN number
      ATM machine

      As someone else linked: http://en.wikipedia.org/wiki/RAS_syndrome :
      “There are several linguistic explanations for the prevalence of RAS syndrome:
      – A limited amount of redundancy can improve (or seem to the speaker to improve) the effectiveness of communication…
      – Acronyms and initialisms from foreign languages are often treated as unanalyzed morphemes when they are not translated…
      – …Thus the redundancy in phrases such as “ATM machine” can be likened to that in “pine tree”, “red in color”, or “pizza pie”. It is a degree of redundancy born of treating objects (in the abstract philosophical or computing senses of that word) as black boxes to be strung together, which is a natural aspect of human cognition.”

      In other words, it’s perfectly normal. Languages evolve. Pull that stuck out, and get over it. :-)

    • sois says:

      I say AT Machine and people look at me like a psychopath.

    • _UsUrPeR_ says:

      NIC card (Network Interface Card(could also be Controller))

  3. FreshPorcupineSalad says:

    Maybe they are looking for some free Quality Assurance?

  4. brinks says:

    I didn’t get that email. Thanks, Dunkin Donuts, for excluding me from all those fun facts.

    I’d do this out of curiosity and because I have unlimited texts…if I knew there was an easy way to unsubscribe.

    Really, though, this is about as lame as it gets.

  5. zomgorly says:

    Maybe its fun facts on how to get Dunkin Donut coupons

  6. Alvis says:

    Fun fact: you could be saving a crapload of money making these drinks at home; it’s not hard, either.

    • BStu78 says:

      Especially if you get your credit union to make that home for you.

    • 451.6 says:

      And they’d taste better if you made them at home. I like DD’s regular coffee, so I tried one of those drinks when they sent me a coupon for a free one. It was gross.

  7. Sparty999 says:

    This is almost as gay as the Target video…

    • COBBCITY says:

      I’m sorry, what do you mean by “as gay”. Is there something wrong with being gay? Would you say “that seems very Hispanic to me”??

      • womynist says:

        I can’t figure out if he /she was being snarky, or just meant “gay” as in “lame”. Language has changed so much over the past decade or so. Hell, I have gay friends that will say “that’s gay” when they think something is lame. I’m not saying it’s right or wrong, but sometimes, gay=lame and gay /= homosexual.

      • ArtlessDodger says:

        Agreed. Saying “that’s gay” to mean “that’s lame” is an easy way to make people uninterested in whatever else you’re saying, however poignant it may be.

        That being said, I think that this promotion is entirely lame.

        • TacoDave says:

          You do realize that saying “lame” is actually referring to disabled people who can’t walk, right?

          Would you say “That’s so blind?”

      • George4478 says:

        Maybe if it was a picture of a taco?

        • DingoAndTheBaby says:

          Tacos are Mexican, not Hispanic. You’ll offend all peoples of Spanish descent if you call a taco Hispanic.

          • George4478 says:

            Oh nooooooooz! I’ll never sleep tonight now that I’ve offended all people of Spanish descent.

            Tacos are Hispanic, you know.

            Oh, damn! I’ve done it again!

      • Applekid ┬──┬ ノ( ã‚œ-゜ノ) says:

        If I were observing a cock fight or playing Tropico, yeah, I’d probably say that.

      • Im Just Saying says:

        But the video in questinon was a protest over campaign contributions to an anti-gay candidate! Don’t you see? The irony of his comment will open a black hole and destroy us all!!!!exclamation1!one!!!!

    • nextyearsgirl says:

      Well, that was the lamest comment history I’ve seen in awhile. “That’s so gay” wasn’t even an original put-down when I was in middle school.

    • MaxH42 thinks RecordStoreToughGuy got a raw deal says:
    • Skankingmike says:

      I wonder if they’re all aware that Gay has had many many meanings over the years.

      Lets see.

      It has meant: Happy, homosexual, lame, a description of a dogs tail, Festive (bright or colorful), and it’s used to describe that somebody is not looking heterosexual.

      seems the word has a huge range. Maybe if people didn’t place so much stock into words, we would live in a better world.

      BTW freedom of speech is pretty awsome.

      “I disapprove of what you say, but I will defend to the death your right to say it” – Voltaire

      • JulesNoctambule says:

        Let me guess — you don’t face much discrimination in everyday life.

        • Conformist138 says:

          But the word “gay” isn’t offensive. If I say “My sister is so gay”, I’m not bashing her, it’s just a fact (sis and her gf are really awesome, btw, so gay and so awesome). The word “gay” isn’t like “ni**er” where offense is often as intended as it was perceived.

          In fact, the word “queer” used to be quite offensive, until the gay community took it back and put a new spin on it. “Queer” became just another word for homosexual within a few years, so I see no problem also letting various meanings of “gay” slide (since many of them pre-date the homosexual meaning by a long shot; even the Flintstones told us to “have a gay old time”).

          Also, “fag” means both a cigarette or a bundle of sticks. Not sure how it came to be used against homosexuals, but even that word is like ni**er-lite: homosexuals can usually get away with saying it, but most straight people are get at least a sideways glance for using it.

          Oh, and yeah, Voltaire meant pretty much everything when he said he didn’t have to like what someone said to defend their right to say it. The meaning is pretty clear there- the right to speak is more important than the offense that may be taken from it.

      • Dory says:

        Yes, because Voltaire wrote that, he was totally thinking about preserving the right to say edgy things about the word “gay” on the internet.

        Go on, pull the other one.

    • JulesNoctambule says:

      Sounds like you need to be reading a different site!

    • Sparty999 says:

      Wow… I come back after a week, and I see these 12 commenst… cool. Yes… I was being sarcastic.. the Target Video was GAY! I was trying to be topical… and usually there are quite a few people here that have a decent sense of humor. My gay friends would have laughed. So all you who decided to write three paragraphs about how I shouldn’t use that word… or worse yet, link me to the worst promotional PSA ever to make your point. You are all GAY!

      Just because a group decided to hijack a word, doesn’t mean I am not allowed to use it. Gay means happy too… I don’t think the Flintstones were talking about having a homosexual orgy when they were going to have “a gay old time”… Get over it. I didn’t say the n-word… I didn’t use any slurs towards people of diminished mental capacity… I was making a topical comment… and you can suck it… suck it like a Gay.

  8. quirkyrachel says:

    Wow, that’s officially worse than the email I got from Borders. If you ‘like’ them on Facebook they’ll give you a ‘special offer,’ which turned out to be a certain percentage off of just 5 book titles.

  9. Alex says:

    I wonder if they’re actually checking to see if the pictures are one of their products…. What would happen if you snapped a picture of something NSFW and sent it in?

    • Rachacha says:

      I was wondering the same thing. Goatse with a Mocha Swirl Latte? That would be in full compliance with the promotion wouldn’t it?

      I apoligize to those who are currently drinking a Latte or similar beverage.

    • Applekid ┬──┬ ノ( ã‚œ-゜ノ) says:

      Gotta say, the fantasy of sending in a picture of a naked lady with a cup filled with their cold Mocha drink held between her legs probably works a lot better than the Domino’s version of placing the hot layer of cheese and toppings on her chest.

  10. RandomHookup says:

    I come from a long and distinguished line of Hookups.

  11. Griking says:

    So when will Burger King or McDonalds start asking us to take pics of their food?

  12. failurate says:

    At least 4 flags. More flags, more fun.

  13. The Cynical Librarian says:

    I hope one of the facts is that Reno is further west than L.A.
    oh Snapple!

  14. anime_runs_my_life says:

    woo..hoo? and yes, this is my excited face.

  15. COBBCITY says:

    Seem to me to be a VERY lame way to sell drinks. Who thinks of these things? Who approves them? So damn transparent it’s embarrassing to DD.

    • The Cynical Librarian says:

      I’m not even sure how it sells drinks. I’ve already purchased the drink, you’re (Dunkin) not gaining anything by my text to you.

    • runswithscissors says:

      You know a pair of Marketing douchebags high-fived each other when they thought this up, then went out for hookers and blow.

  16. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    I think I need to publicly state that the quality of Dunkin’ Donuts has fallen down a very steep slope ever since they went trans-fat free.

    I mean, they weren’t better than my local might-miss-it-if-you-turn-your-head-too-fast donut shop, but when the local shop was closed, they were still passable.

    Perhaps I should be thankful that it’s so undesirable to choke one of them down that I wind up eating many fewer donuts. And let me tell ya, I’ve probably eaten more donuts in my life than 80% of the population.

  17. FrugalFreak says:

    Maybe they are looking for some free photos for their next ad. They figure you are stupid enough to buy the overpriced drinks, maybe you are stupid enough to work for them for free.

    • FrugalFreak says:

      Not that consumers are really stupid or stupid for doing business with Dunkins, It is just satirized to make a point.

  18. rpm773 says:

    Fact: This promo sucks

  19. ThisChocobo says:

    Tried the NSFW pic route .. response: “The picture you?ve taken is either too delicious for words or it?s not from Dunkin?.”

  20. puppylove says:

    Fun Fact – We are now in possession of your cellphone number which we can sell to spammers!

  21. puppylove says:

    Fun Fact – We are now in possession of your cellphone number which we can sell to spammers!

  22. Big Mama Pain says:

    DD features a fan of the month on their fb page-someone who has sent in a photo of themselves doing something with their DD food or drink. No prizes, just letting the world know you’re a lame ass. This promo will work just fine.

  23. SubDude says:

    ATM machine, PIN number, VIN number, ISBN number, UPC code, HIV virus, PC computer, NPR radio, AC current…..etc, etc. There is not stopping it El_Fez.

  24. SubDude says:

    ATM machine, PIN number, VIN number, ISBN number, UPC code, HIV virus, PC computer, NPR radio, AC current…..etc, etc. There is not stopping it El_Fez.

  25. PsiCop says:

    I got this email today and had been wondering if I’d missed something in it. Now I know it’s not just me … it really IS a pointless and lame promotion.

  26. DH405 says:

    Fun Fact : If you send them a picture of your junk, someone will probably be forced to look at it.

  27. BoredOOMM says:

    Another once great company now has lousy marketing of it’s lousy product.

  28. Willnet says:
  29. JollyJumjuck says:

    Tim Horton’s donut stores have a “Roll up the Rim to Win” contest promo every couple of years. In the last one, I bought nearly 40 cups of coffee, with a supposed 1 in 9 chance to win. With every single cup, I got “Please Play Again.” Really, I’d rather have “fun facts” than keep trying in a contest where I have zero chance of winning because I am just plain unlucky.

    • Mr. Stupid says:

      A local strip joint had a “Roll Up the Rim” contest, too. Had an entirely different meaning there, though.

  30. 4Real says:

    DD are scammers al the time. they have posters up for 99 cent drinks and the Indians that run the place charge you full price hoping you cant read the signs.