Research conducted for the National Association of Chain Drug Stores has revealed that in order to be healthy, you first have to look really hot: “The first stage of health and wellness is beauty,” said researcher Thom Blischok, during an event on “Redefining Health and Beauty Care for Untapped Profit Potential.”

Blischok, of SymphonyIRI Group, continued his exegesis:

“People want to look good to feel good. This is a major shift in thinking. Health and wellness is holistic and not about medicines only or beauty used in salons or the home. It is about a concept.”

Or, as translated by our exclsuive Meggelfish®: “What part of ‘Redefining Health and Beauty Care for Untapped Profit Potential’ don’t you get?”

Blischok told the drug retailers that they should “position their departments as health, beauty, wellness rather than health and beauty care to take advantage of the shopper’s focus on wellness going forward.” Or,as Meggelfish® translates it: “What are you, deaf? Redefining Health and Beauty Care, people. Untapped Profit Potential. Jesus, somebody get me a frickin’ drink, and put some pomegranate juice in it for the wellness and sh*t.”

Beauty Care Seen as First Step to Wellness [Supermarket News]

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