Eat Your Double Down At the KFC Yum! Center

Sick of hearing about the KFC Double Down yet? If you’re not, and you live in KFC’s home town of Louisville, KY, you’ll soon be able to order one — and pretty much anything else from KFC, Taco Bell and Pizza Hut — in the KFC Yum! Center, a $238 million, 22,000-seat facility scheduled to open in November. Louisville-based Yum! Brands, parent to KFC and its brandmates, paid $13.5 million for naming rights to the stadium.

The new arena will be home to the University of Louisville’s basketball teams, and will host other events. Business First of Louisville reports that the 10-year contract also gives Yum the right to open seven concessions throughout the arena, which will feature KFC, Taco Bell and Pizza Hut products.

Yum will also get “prominent exterior signage on each side of the building and on the arena roof” and “other benefits, such as a double center-court suite, digital messaging rights, an interior signage package and premium hospitality options.” Yum apparently will not have an option to rename the Louisville Cardinals or replace the team’s logo with a picture of Colonel Sanders.

Yum! Brands buys naming rights to downtown Louisville arena [Business First of Louisville]

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