We expected this to be a lawsuit story, but its more like a marketing story. The Dallas, TX based sandwich chain “Which Wich” is naming a sandwich after Mr. Chad Ettmueller, a customer who experienced lockjaw after trying to take a bite of a really big sandwich called a “Wicked.”

Our favorite part of the story is that his jaw locked on the first bite, so he went to the hospital and while they were taking care of him, his best friend went into his wife’s van, found the sandwich and ate it. That guy is awesome.

YouTube with reenactment:

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