It seems a jewelry store is experiencing some backlash on Facebook for a print ad that they say they did not approve. Here’s the ad and their statement.

The substance of the Facebook backlash can be summarized with this snippet from a comment: “My brother didn’t commit suicide on 11/23/08 by putting a gun to his head and pulling the trigger because he didn’t go to the right jeweler.”

The jewelry store is trying to “take it seriously,” but the folks on Facebook are calling for a real apology.

Here’s the statement:

Thank you to everyone who commented on our recent City Pages Ad. We take your comments very seriously and are taking action because of them. This ad ran without prior viewing or approval by RF Moeller management and was created and published at City Pages by their writer and our spokesman, TD Mischke. Mr. Mischke would like to personally field any questions or concerns. His email address is tdmischke@yahoo.com. If you email him directly, he will give you his phone number if you would like to speak with him about this advertisement.Thank you again – James Moeller

What do you think? (Thanks, Dave!)

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