doing badvertising better

Facebook will now offer an option for advertisers where they only pay for an ad impression of 100% of an advertisement shows up in a user's newsfeed.

Facebook Trying To Assure Advertisers That Their Ads Are Actually (Maybe, Possibly) Being Seen

Will you do something for us? Take a quick, 10-second look at just about any site that isn’t Consumerist and then come back here. Done? Now see if you can remember all — or any — of the ads on that page. You probably can’t because (A) we’ve trained ourselves to ignore ad units and (B) you probably skimmed past or didn’t even get to a lot of the ads on that page. Advertisers know this, which is why Facebook is offering an option that only charges them when someone sees 100% of their ad. [More]