Store brand is the new black. Nielesen says that buying of generic brands has increased 8% since 2007. Name brand purchases have dropped ~4%. But here’s a question: what’s what’s never okay to get as a store brand? For me, it’s tomato sauce. It’s like pouring ketchup on your spaghetti. [Boston Globe via NYT Bucks Blog] (Thanks to James!)
Never Buy Generic Pasta Sauce
By Ben Popken February 18, 2010
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