Redbox Bows To WB's Demand It Wait 4 Weeks To Rent Its DVDs

Warner Bros. has already gotten Netflix to wait four weeks before renting the studio’s DVDs, and now it’s worked out a similar deal with Redbox, Deadline Hollywood Daily reports:

Kevin Tsujihara, president of Warner Bros Home Entertainment Group, said in a statement today that “the 28-day window enables us to get the most from the sales potential of our titles and maximize VOD usage.” The new arrangement provides Redbox with reduced product costs, sufficient quantities of product and optimal stock levels four weeks after street date as well as extends Redbox’s access to Blu-ray titles, which Redbox is currently testing in select markets.

Redbox renters, can you wait four weeks to rent The Blindside for a buck, or will this deal force you to run out and buy the DVD?

Now Warner Bros Settles With Redbox [Deadline Hollywood Daily]

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