The folks at WPMI-TV in Alabama had an idea. They decided to rent an electronic billboard and stream the station’s live Twitter feed to it. What could possibly go wrong?

According to Lagniappe, a local bi-weekly, the general manager and news director of the station have both been suspended over the incident. Harsh, man. Harsh.

WPMI GM, ND Suspended Over Billboard [Lagniappe via Freakonomics]

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