Tiger Ad Bears Hidden Truths

Spotted by TMZ, this ad, which trumpets Wood’s off-roading ability, ran in Monday’s Wall Street Journal.

(For those who aren’t glued to celebrity gossip sites and need a Chinese, computer-animated re-anactment of how events might have unfolded at the Woods estate, here you go.)

Tiger Woods — The Definition of Irony [TMZ]


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  1. Smashville says:

    The whole Tiger Woods thing is an evidence of America being way too obsessed with celebrity. The man had an argument with his wife and wrecked his car in his driveway. It doesn’t require 24/7 news coverage.

    • tsukiotoshi says:

      I certainly don’t dispute that statement; America does love a good celebrity scandal! On the other hand, he made it worse by turning away police twice, including a scheduled appointment with them. That’s when people started smelling blood in the water and thought something REALLY scandalous must have happened.

      But yeah, 24/7 news coverage worthy it is not.

    • PsiCop says:

      You’re right. It’s not as big a deal as what’s being presented. But the real problem is that Tiger is being elusive and secretive about it. This is attracting attention to it that otherwise would not have been generated. It’s yet another example of the Streisand effect being played out.

      But there is a concern that I have, which is that Tiger made multiple appointments to speak with police, but never showed up to any of them … and after that, the police have decided not to investigate any further. The police are not known to be so kind and effusive for people who purposely evade them and refuse to answer questions; more often than not, those people are summoned to police headquarters, and not give then option to just not show up as promised.

      Nevertheless, they let Tiger do what you or I would never have been allowed to do … and they allowed him to do it several times, at that.

      Maybe it’s just me, but I have a problem with “uneven law enforcement” like this. I get that the cops involved are probably Tiger fans and they’re probably even intimidated by the possibility he could hire a batallion of high-priced counsel to fight the charges. But they essentially surrendered to his whim, without even bothering to fire a shot. It’s almost as if they were paid to look the other way. In a couple of months, someone should check the accounts of local police benevolent leagues and see if some large donations came in. That would tell us a great deal about this.

      That said, there is one person who would be able to put this to rest and get it off the mass media’s radar … and that one person is Tiger himself. He alone has the power to do it. He can do so any time he chooses. That he chooses not to, tells me he actually likes the attention he’s getting. He likely subscribes to the old celebrities’ adage that “there’s no such thing as ‘bad’ publicity.”

      • Englishee Teacher says:

        From what I understand, they did not “surrender to his whim”. He was under no legal obligation to make a statement, decided not to, and was issued a citation for careless driving. Sure, he was a dick for not just telling the cops he was declining to make a statement, but they didn’t just drop it and let him off, although the like $187 fine is hardly going to break the bank…

        • PsiCop says:

          It is simply not credible to assume the police are going to ask to interview someone but let that person evade them several times over. It is simply not credible to assume there is no police interest — or jurisdiction — in investigating a motor vehicle accident. It is simply not credible to assume the police would let you or I evade an requested, and agreed upon, interrogation.

          I’m not buying the “police had no right to investigate this accident or question him” line. I’m just not. Again, it is simply not a credible claim. Motor vehicle accidents ARE, believe it or not, in the purview of police to investigate. Really.

          What I am buying is that someone — possibly a number of someones — purposely chose to look the other way and treat Tiger in a manner that they would not have treated others, under the same circumstances. As for the motivation for looking the other way … we could speculate on that all day long, however, given the enormous amounts of money Tiger at his disposal, and the fact that even a tiny portion of that would amount to a year’s pay or more for an average police officer, it doesn’t take much imagination to figure it out.

          • West Coast Secessionist says:

            Oh please. He hit a tree and a hydrant and sustained minor injuries. Also there may have been a domestic dispute however no charges were pressed and no one was accused of any abuse. You really think the cops would need to have a followup investigation? Who the hell cares?

            Oh that’s right, he’s a celebrity. Go ahead and be super alarmed and while we’re at it, maybe the FBI should investigate this accident too!

  2. Scotus63 says:

    Wow, I love the Chinese video!! Classic.

  3. lucky929 says:

    I laughed. Does that make me a terrible person?

  4. Nogard13 says:

    Why can’t people provide celebrities with the same privacy they would expect in the same situation?

    The guy had a traffic accident. It’s not like he killed a bunch of kittens with his bare hands. He was clearly not drunk and has admitted responsibility. No private property, other than his own, was damaged, and he was issued a citation, fine, and points assessed towards his license as any other citizen would’ve been.

    Who cares if the reason he crashed was because he was fighting with his wife, tried to avoid a puppy running across the street, or was being chased by the Chupacabra? Just leave the man alone.

  5. SanDiegoDude says:

    Not to sound like an ass but…

    What does this have to do with consumers?

    Sorry, but would hate to see Consumerist turn into the next TMZ/WWTDD celeb site.

    • tbiscuit360 says:

      I believe because it is an advertisement and advertisements usually advertise a product or service which in turn a consumer will pay money for.

    • Scotus63 says:

      Tiger makes much more off advertising and promotion than he does playing golf. If he didn’t, I would feel a lot more sympathy for him.

      Tiger has helped to create the “cult” of Tiger Woods, and as such, he has promoted the public’s fascination with him. Now that he has screwed up, the same people who buy the poducts he shills are fascinated with his personal problems. Tiger has created this problem, now he has to deal with it.

    • gStein_*|bringing starpipe back|* says:

      i think you meant to say “why s ths n cnsmrst”

  6. Sugarless says:

    @Smashville_now with Monster Energy
    Is it that America is obessed with celebrities or that the media is obessed with anything they can get their hands on?

    I wish the media would stop “reporting” on Tiger every 23 seconds.

    • Smashville says:

      Probably both. They wouldn’t keep doing it if no one was watching it.

      It’s the same people who keep tuning in to the MOST DRAMATIC ROSE CEREMONY EVER each week.

  7. PHRoG says:

    That animation is awesome! When is the game going to be released? :D

  8. pecan 3.14159265 says:

    Why am I suddenly seeing comments backward, with the newest at the top? I don’t like that. It skews all funny because then when people comment with the @ tag and not with the reply button, I see the reply first before seeing the original post.

    • Smashville says:

      I don’t like it either…it’s now next to impossible to find the threads you were replying to.

    • Trai_Dep says:

      Yup, it annoys greatly. I understand they’re holding off more advanced features, such as giving a choice, but it should sort first to last until they can, I’d think. That’s the default.
      Also, I miss being able to visually scan for starred friends in especially long threads.

    • tenners says:

      thank god, i thought it was just me. quite frustrating.

  9. ninja-meh says:

    Haha I saw that at the airport the other day.

  10. Scotus63 says:

    Tiger basically admits affairs on his website:


  11. ninja-meh says:

    omg hahaahha that’s the chinese reenactment!

  12. Blueskylaw says:

    Which type of golf club works best for breaking windows? The 1-iron, if you’re carrying one. You want the longest club you can get, to help you generate head speed. An iron is better than a wood, because its sole—the part of the club that sits on the ground—is narrower and thus generates more pressure at the point of impact.

  13. magic8ball says:

    I’m not having the threading problem, but every time I post a comment, it takes so long for it to post and for the page to reload that a lot of times I won’t bother.

    • magic8ball says:

      Apparently I spoke too soon. I’m now seeing most recent comments first, and my reply didn’t attach to the right thread, either.

  14. Saites says:

    Color me confused. What wrong with the ad? I just don’t see it, I guess.

  15. H3ion says:

    The guy’s a golfer, not a priest. If he chooses to have an affair on the 18th hole at Augusta, that’s between him and his wife and family. The biggest problem with the media is that they have too much dead space to fill and fill it with this kind of crap. Leave the man alone unless you’re willing to have everything you’ve ever done wrong appear on the front page of the New York Times.

  16. Good Cop Baby Cop says:

    Off-roading? Is that what we’re calling it now?

  17. cunnij says:

    is he driving a mini-van in that video?

  18. Scotus63 says:

    Interesting take from golfer Jesper Parnevik. From the article:

    Parnevik noted the privacy issue at the heart of the story, but understands that the rules are different for Tiger … and not always in his favor: “It’s a private thing, of course. But when you are the guy he is, the world’s best athlete, you should think more before you do stuff. . . And maybe not just do it, like Nike says.” (Click here for edited video.)

    Parnevik clearly is personally wounded by Woods’ “transgressions,” so it’s understandable that he’d tee off on Tiger. It’s not likely we’ll see other golfers criticize Woods openly; why would they? Most of Woods’ fellow players, as noted here, have expressed support for Elin and her children, regret that Woods made poor choices, and hope that the Woods family will be able to get past this drama. Most have noted the microscope that all celebrities live under; left unsaid was the point that perhaps one ought to remember that microscope doesn’t just focus on good behavior.


  19. palfas says:

    Not the highlighted comment, but the one below it. Ahh the perils of using websites as “reporting”