Sears stuck its drumstick in its mouth by apparently sending out an email advertising a ludicrously amazing Black Friday deal: a 54-inch 1080p HDTV for $399.99. Chris forwarded us this message from Sears in which the company backs away from the deal and offers a boring one in its place.

WHOOPS! The email we sent you Monday had the wrong TV offer in it! We are not offering a Panasonic 54″ class 1080p 600Hz plasma HDTV for $399.99. We apologize for this mistake and assure you that we are taking every step to make sure it doesn’t happen again.

The offer that we currently have is a Panasonic 54″ class 1080p 600Hz plasma HDTV for $1099.99.

Hopefully everyone who was amazed by the first Sears email checks their account again for the follow-up before camping outside Sears tonight.

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