Yours truly Ben Popken was featured ever so briefly in a NBC Nightly News report tonight about the Grocery Shrink Ray.

I would have given a heads up but this was supposed to run over a month ago and I had no idea it ran tonight until someone saw it and told me. If you’re just tuning in, the Grocery Shrink Ray is what we term the phenomenon of product sizes and contents going down but the price remaining the same, a practice that’s gone on for decades but accelerated rapaciously this year. Here are our previous posts about it, many of which were prompted by readers sending in examples they spotted on their supermarket shelves. Some of these examples ended up cited in tonight’s broadcast – yay for reader tips!

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