Southwest's "Credit Cards Only" Policy Increases Sales By 8%

Here’s the real reason for an airline to switch to credit-card-only sales on board its flights: people spend more. Southwest Airlines’ customer service veep, Daryl Krause, told the Dallas Morning News that “since Southwest began accept credit cards (and no longer taking cash) on Sept. 9, its drink sales are up about 8 percent.” Since in general “the goal was one more drink sale per flight,” we wonder whether that wasn’t the real reason for going cashless all along.

“One more drink per flight = $4 million a year” [Airline Biz Blog | Dallas Morning News] (Thanks to Paul!)
(Photo: skyfaller)