'Rudder' Provides Your Daily Financial Status Via Email

Rudder is a new personal finance service that differs from the dozens of other ones now available in two key ways: it presents a simplified overview of your available funds, which it calls “What’s Left,” and it delivers it (along with bill reminders and balance notifications) to your email inbox instead of requiring you to visit a website. Think of it as a highly customized “Very Short List” or “Daily Candy,” only the topic is always your current financial health.

The “What’s Left” approach might be too vague for those of you who want details, details, details when it comes to your money. Instead of presenting you a dashboard of data, Rudder uses what our editor Ben called a “no-thought-required cash flow management” approach. Not that there’s anything wrong with that, especially if you feel like you need to take control of your finances but don’t know where to start.

Click here to see a sample Rudder email.

As Cnet puts it:

Rudder’s name for this magic number is “what’s left” and it figures out what you’ve got for discretionary spending based on when you’re getting your next paycheck and what’s in your various savings and checking accounts, compared to credit card payments and other bills that need paying off. The entire process is shown to users, something Roy hopes will educate as much as it does take the work out of doing the math yourself.

As far as security, Rudder asks for read-only access to your accounts through CashEdge; Rudder itself doesn’t store any user names, passwords, or account numbers. It’s free as in ad-supported—you can see an example of the sort of ads they serve in the sample email above.

“Rudder steers personal finance to your in-box” [Cnet]

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