New York magazine has a good write-up of Function Drinks, an “enhanced water” company that has the marketing advantage of being founded by a doctor. Although their nutritional claims appear to be a little more scientifically researched than, say, Vitamin Water, the sugar content is the same, and, as the article points out, there’s still no real consensus on whether antioxidants do any good.
By alexchasick August 20, 2008
- what's in a label? Food Watchdog Group Threatens To Sue Campbell Over Juice Content Of V8 Splash, V8 V-Fusion Drinks
- you know too much Scary Smart $199 Cup Knows That’s Not Just Orange Juice You’re Drinking
- how sweet it is Dr. Pepper Snapple Spending $1.7B On Flavored Water
- the past was terrible 7 “Health” Products From The Past That Would Never Make It Onto Shelves Today
- magic beans Ad Watchdog Weighs In On Jelly Beans “Clinically Proven” To Improve Sports Performance