Wegman’s a grocery store chain in the northeast has addressed the issue of the grocery shrink ray, and shed some light on why even store brands are affected by its malevolent beam. Wegmans says that their store brand merchandise is manufactured by companies that also make products for other stores — so they have little say about the size of their products.

Customers have asked why at least on Wegmans brand, we couldn’t keep size the same and just increase price (or better yet, keep size and price the same!). Wegmans brand suppliers often make products for other retailers (different recipes but same package size). It’s more costly for them to produce varying product sizes for different customers. So they often limit production to only one size; when costs rise sharply, it’s a new “smaller” container.

Well, that was refreshingly honest.

Up or Down? [Wegmans](Thanks, Aaron!)
(Photo: Tom Simpson )

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