This Car Seat Is Finally On Sale!

If you’ve been waiting to buy the fancy Britax car seat and you live in New Jersey, now’s your chance. It was spotted by a bargain-shopping Consumerist reader who says he wishes he’d waited until it was on sale to buy one.

(Thanks to Patrick!)


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  1. DjDynasty says:

    Better than the wal-mart that INCREASES the price when it “rolls back” savings.

  2. Gokuhouse says:

    The folks putting these signs up must laugh their butts off when they do this. I saw at my local Wal-Mart a box of Cheesecake on sale for something like 2.59 with the “WAS” price at 15.79….I thought it to be hilarious, but I’m sure that the people putting the sign up had a hay day their entire shift.

  3. TheSpatulaOfLove says:

    While the ‘savings’ are ridiculous, the Britax Boulevard is one of the best car seats made.

  4. jakesprincess says:

    @TheSpatulaOfLove: Agreed. Both my husband and I have a Britax Marathon and my mom got one, too, after she had bought a Graco and saw how it compared to ours. It is well worth price and will last the munchkin until she is 65 pounds. There is no substitute for a good, highly rated car seat.

    • Mr. Fusion says:

      The NHTSA and the FMVSS puts standards on all child seats. And seat belts, etc. Your child will be no safer in one than in another. Graco makes very good quality child seats.

      Unless you can show some test data demonstrating one manufacturer over the other, I think your comment is highly prejudicial.

  5. Letsgohokies says:

    Are you shitting me? $300.00 for a car-seat? What exactly does this thing do that my Cosco seat doesn’t? Does it come with airbags or diamonds stitched into the seams?

  6. Dabigkid says:

    Who needs a sixth car seat anyway? All I need is rope and duct tape to keep my fourth child quiet and safely bound in the trunk.

    • Mr. Fusion says:

      Aahhh, I see you should get one of them there those mini-vans with the handy roof racks. A bag of multi-length bungee cords helps keep the youngun from falling off the back and denting the car following too close. Also, at highway speed, any screaming blends in with the wind noise. Trust me, it frees up a lot of interior space and no one really misses the flatulent ones.

      Just think of the bugs in the teeth as snack food.

  7. jimv2000 says:

    “A penny saved is a penny earned.”

  8. kyle4 says:

    I better race over there, that’s a huge saving that I can’t miss out on.

    On a side note, Meg should have written this one, what with Meghan Boulevard being on it. Chris gets all the Chris articles and Meg gets all the Meg ones. Seems fair to me.

  9. dorastandpipe says:

    Wow, a Britax product lowered by a penny? Count yourselves lucky consumers because Britax never goes lower in price. I for one am shocked the price did not go up and the sign was showing the lower price you missed last week. Now, everyone run and see if the $500 MacLaren stroller is on sale too! But then again, if you have the cash to shop at a Babies R Us or Toys R Us store, you will spend top dollar on anything.

    People can become idiots when it comes to their precious children. (Hey, I have two…so I know what I am talking about.) Letsgohokies is right…what the heck does this $300 car seat do that a lower priced model does not? My children have been in lower priced car seats which will work up to 80 pounds-so 65 pounds doesn’t seem like such a great selling point. My brother has two of these car seats for his children and I just can’t see the additional quality for the dollar spent compared to mine. Britax = overpriced in my opinion. Spending more does not mean you get a better product.

  10. SharkD says:

    It’s still a better deal than the regularly-priced $1899.99 refrigerator on sale for $1899.99 I saw yesterday, at my local Lowes.

  11. jaya9581 says:

    Britax car seats are nice, but they’re very narrow – most kids will outgrow them before reaching the weight limit, but will still need a car seat.

    A good seat that frequently gets higher crash-test ratings than Britax is the Evenflo Triumph. Easy to use, comfortable for baby, and a lot easier on the wallet.

  12. TexasP says:

    > What exactly does this thing do that my Cosco seat
    > doesn’t?

    The Britax has a reclining seat feature, and is generally built of sturdier materials than the Cosco.

    But most importantly, it comes with a choice of seat fabrics. Here in Houston, no self-respecting ROH (River Oaks Housewife) would be caught dead in public with a child seat that didn’t match the upholstery on their Lexus SUV. Think of the scandal!

    • Mr. Fusion says:

      Reclining seats are a safety hazard. It allows the occupant to slip out easier OR the weight isn’t distributed equally, risking the child to more severe injury.

  13. TheSpatulaOfLove says:


    Ultimately they do the same, but I found it was a lot easier to use the LATCH and the straps don’t bind and twist as easy as many other car seats I tried.

    At first, I thought $300 was extreme for a car seat, but honestly as I thought about it in the ways of how much per month, etc, it comes out to be pretty cheap considering the value I get out of it. My kids love them because they’re very comfy for them, and it’s not a pain in the ass to deal with straps that twist around and LATCH mechanisms that cut your hands when you have to move the seat from car to car.

    Hell, we all spend money on stupid crap that ‘seemed like a good idea at the time’, but this is not something I ever regretted spending the extra money for. Britax has done their homework and I think they are more than justified to charge $300 for the seat.

  14. donkeyjote says:

    Holy Cheese and Crackers, thats a fire sale if I saw one…

  15. DeleteThisAccount says:

    I rather buy lots and lots of condoms than spend 299.99 or 299.98…

  16. Deezul_AwT says:

    MY @TheSpatulaOfLove: My $80 car seat has LATCH. LATCH is standard on all cards from 2003 or 2004, so even that cheap as Ford Focus can take a LATCH seat. It’s not the car seat that has LATCH – it’s the car.

    And honestly? I hate the LATCH setup. It seems looser than and old school over the shoulder seatbelt connection, as well as the combo car carrier/stroller seat I use in another car.

  17. joellevand says:

    @AngrySicilian: That’s nearly 3 years of birth control for me!

  18. FLConsumer says:

    @dorastandpipe: 99.9% chance that anyone old enough to post on these forums did NOT sit in a $300 car seat.

  19. linbey says:


    Yeah when I was a kid they didnt even make car seats. We just slid back and forth across the vinyl rear bench seat AND we thought it was fun AND I lived to tell about it. Car seats are one of the biggest scams out there. The Car seat lobby has all the politicians in their pocket making us waste money on car seats.

  20. lingum says:

    Car seats are pointless. Just carry the kid on your lap or put it up on the back dash.

  21. CaptRavis says:

    You could have had two gently used Britax for free last month as my kid finally outgrew theirs. (Well someone did get them for free as they lasted about 3 hours by the dumpster in the alley.)

  22. maniacswailsome says:


    If you tried a Britax, you might like LATCH better. I just bought a Marathon today, and installed it rear-facing in under 10 minutes. It doesn’t budge an inch to either side.

    And I had a $20 coupon, and bought it in Delaware, home of tax-free shopping, so there.

  23. Joedel263 says:

    Toys R Us is running a sale on all their clearance (20%) off, they did this on a few of the higher priced baby gear so it would apply to the 20% off promotion. it seems the computer goofed and performed the M/D at Babies R Us as well..

    As far as LATCH goes, it is the law that all cars/car seats produced in the United States be compatible with LATCH, but that doesn’t specify exactly HOW. next time you are looking for a car seat, check out a Baby Trend, they are by far the easiest to install/take out and meet all the safety requirements (they couldn’t be sold if they didn’t..) The Britax is definitely comfortable for the child and easier to install, but with those and the Eddie Bauer seats you are paying for the name and the cosmetic differences. (what baby needs a cup holder?)

  24. dorastandpipe says:

    Latch is latch no matter the manufacturer of the carseat, its a standardized system. Once you read your manual, anyone should be able to install a carseat in under 10 minutes using latch. I have found that if I put some of my weight into the seat by actually kneeling in the seat, you can get the seat in very tightly. If you are still having problems, head to your closest car dealer, they can usually help you get it installed-correctly- for free.

    I can’t believe a $20 coupon would persuade anyone to buy these seats. Think of the $180 you lost paying for a name and pretty slipcovers.

  25. zippygaelle says:

    @linbey: LOL — your comment brought me back to a long-ago road trip, with my brother and I riding atop a twin size mattress that was crammed in the back seat. If that car even had seatbelts, they were inaccessible, but we survived the trip from Chicago to Louisiana just fine!

  26. FLConsumer says:

    @linbey: I’m young enough that there was a “baby seat”, but never anything like the booster seats of today.

    Real fun was when a neighbor had a station wagon and all the kids would pile in the back.

    From a great MeFi thread:
    And on point, I got the following in an email a couple of months ago.

    Subject: I can’t believe we made it!

    According to today’s regulators and bureaucrats, those of us who were kids in the 30’s, 40’s, 50’s, 60’s, 70’s or even the early 80’s, probably shouldn’t have survived.

    Our baby cribs were covered with bright colored lead-based paint.

    We had no childproof lids or locks on medicine bottles, doors, or cabinets, and when we rode our bikes, we had no helmets.

    Not to mention the risks we took hitchhiking.

    As children, we would ride in cars with no seat belts or air bags.

    Riding in the back of a pickup truck on a warm day was always a special treat.

    We drank water from the garden hose and not from a bottle. Horrors!

    We ate cupcakes, bread and butter, and drank soda pop with sugar in it, but we were never overweight because we were always outside playing.

    We shared one soft drink with four friends, from one bottle, and no one actually died from this.

    We would spend hours building our go-carts out of scraps and then rode down the hill, only to find out we forgot the brakes. After running into the bushes a few times, we learned to solve the problem.

    We would leave home in the morning and play all day, as long as we were back when the street lights came on.

    No one was able to reach us all day! No cell phones. Unthinkable!

    We did not have Playstations, Nintendo 64, X-Boxes, no video games at all, no 99 channels on cable, video tape movies, surroun d sound, personal cell phones, personal computers, or Internet chat rooms.

    We had friends! We went outside and found them.

    We played dodge ball, and sometimes, the ball would really hurt.

    We fell out of trees, got cut and broke bones and teeth, and there were no lawsuits from these accidents. They were accidents. No one was to blame but us. Remember accidents?

    We had fights and punched each other and got black and blue and learned to get over it.

    We made up games with sticks and tennis balls and, although we were told it would happen, we did not put out any eyes.

    We rode bikes or walked to a friend’s home and knocked on the door, or rang the bell or just walked in and talked to them.

    Little League had tryouts ! and not everyone made the team. Those who didn’t had to learn to deal with disappointment.

    Some students weren’t as smart as others, so they failed a grade and were held back to repeat the same grade. Horrors!

    Tests were not adjusted for any reason.

    Our actions were our own. Consequences were expected.

    The idea of parents bailing us out if we got in trouble in school or broke a law was unheard of. They actually sided with the school or the law. Imagine that!

    This generation has produced some of the best risk takers, problem solvers, and inventors, ever.

    We had freedom, failure, success, and
    responsibility — and we learned how to deal with it.

    And you’re one of them!


    Full thread here, worth a read if you’re >25. Kinda sad to see all the things our kids won’t be allowed to do that we so much enjoyed: []

  27. FijianTribe says:

    Have you even seen this product? Who would want to buy this anyways…

  28. notcroft says:

    Those “we all should have died” emails make me really sad for the babies who really did die of causes that carseats have been designed to prevent. Or were brain damaged by lead exposure, etc. :( On the other hand, who ever died playing dodge ball? I don’t get the problem with that. And our kids would all be better off with less video games and TV.

    @Deezul_AwT – yes, all carseats today have LATCH, and I hated it with my Cosco seat too as it was a pain to use and the seatbelt did seem a bit tighter. But Britax LATCH really is different! Instead of one long strap going through, there is a separate strap for each side, so you can tighten them individually. It is so much easier to use, and I can get a much better install on our Britax seats using LATCH in about two minutes than I can with our Cosco spare seat after struggling with either the LATCH or seatbelt.

    @dorastandpipe (My children have been in lower priced car seats which will work up to 80 pounds-so 65 pounds doesn’t seem like such a great selling point.) – Do you have the Sunshine Kids Radian 80? It’s the only non-Britax seat that harnesses to 80 pounds, though it isn’t much cheaper and can be a pain to install. If not, you might be confusing the booster limit with the harness limit, and your seat probably only harnesses to 40 pounds. Some kids are still too young to sit properly in a booster at 40, and many don’t even make it to 40 in those seats as tall skinny kids outgrow the harness by height before reaching the weight limit. Britax used to be the only option to harness past forty pounds, but in the last couple years several less expensive seats have been released which harness to 55 or 65 pounds.

    Also, most dealerships don’t have anyone specially trained in installing careats (check for certification by Safekids). But they like to be helpfull because saying “sorry, go someplace else” isn’t good for keeping your business next time you need a new car. So they’ll put it in any darn way that seems right to them and call it safe. Doesn’t mean it is!

  29. wcnghj says:

    Walmart does this all the time.

  30. springboks says:

    Bigger sign = Bigger price reduction right?

  31. Ashman says:

    We love the Britax seat. It is sturdy, and has never let us down. I’d pay more for the quality of the seat and comfort for my son. We checked every seat available at the time and the Britax to us was the best, and you cannot put a price on what you think is best for your child. It has lasted us for 3 years and will continue to do so.

    Even the Seats that Mercedes-Benz Sells are made by Britax.

    I think that anyone should be able to install a car seat, just read the directions it is not difficult.

    Put your Weight into it then pull the latch harnesses down tight, seat shouldn’t even budge a millimeter if you do it that way.

    I have seen people with their car seats in their cars so loose it is scary. I work in a dealership, and I can tell you at least 50% of people have their seat installed wrong.

  32. poehitman says:

    I’m going to have to take a picture of the “sale” I saw at my local CVS. They had an HP 60 black ink cartridge on “sale” for $19.99…..and right above it the regular price tag that read $19.29.

  33. final_atom says:

    thats savings i could put in my ira………