This Colgate Toothpaste Packaging Is Awfully Deceptive

Logan thought this bonus pack of Colgate contained two equally-sized tubes of toothpaste. After all, the boxes are exactly the same size. Yet when he opened the bonus box, he found a smaller box containing a mini tube of toothpaste.

Logan writes:

I bought some toothpaste last night as my wife an I had been surviving on tiny, dentist-issued travel tubes for the past couple weeks. We’re lazy, so to save ourselves the trip after the next big tube was gone, I decided to buy a double pack of toothpaste. Thinking that the marginal savings of bundled toothpaste was the way to go, I grabbed a healthy sounding combo and was one may way. When I got home though, I was in for a big surprise. When I pulled the “Bonus” tube out of its box, it was actually in another, smaller box. Whaaaaat? Why the double boxing? Was it for packaging reasons? Or was it to hide the widespread reach and effectiveness of the the product shrink ray?

This isn’t the feared Grocery Shrink Ray. This is deception, pure and simple. The weasels running Colgate’s marketing team stuck to the law by printing the net weight on both boxes, but they clearly want consumers to assume that the boxes are the same size.

Way to waste an extra box, Colgate!