Grocery Shrink Ray Hits Kraft Swiss Cheese Singles?

Bruce sends in what he thinks is another victim of the Grocery Shrink Ray’s fell and indiscriminate wrath:

I was shopping at my local HyVee here in Iowa the other day and noticed that Kraft Deli Fresh cheese slices have new packaging. Being an avid Consumerist reader I immediately suspected the grocery shrink ray.

The old packet, still visible on the Kraft website, contains 11 slices and weighs 8 oz, compared to 10 slices and 7 oz in the new one. The individual slices a little bit thinner now too, 8/11 > 7/10. Bruce is exactly right, if you see your old favorite now being sold in a new packaging, that’s a red flag that you may looking at a slimmed-down package. However, Bruce did not send in shots of the price tags, which is necessary to determine if the item is truly grocery shrink ray shrunk. As such, we can only label this a potential victim for now.

DELI DELUXE – CHEESE – SWISS 2% MILK REDUCED FAT SLICES 11 CT [Kraft]