You may be broke, but Aldi isn’t! As consumers cut back, more of them are shopping at deep discount stores like Aldi. The German-owned grocer usually doesn’t advertise, but the economic slowdown is helping business, and Aldi is investing in a few commercials.

From the WSJ:

Among the beneficiaries of those shifting dollars is Aldi Group, a no-frills, deep-discount grocer that operates more than 900 stores in 29 U.S. states. The chain, based in Germany, used to shun television advertising, but it recently ran a series of national commercials stressing its low prices on private-label products. The campaign’s slogan: “Shop Aldi Smart.”

Last month, a survey by Retail Forward showed that consumers were doing 25% more of their spending at deep discounters like Aldi than they were a year earlier.

Have you started to shop at more stores like Aldi?

Retailers Recalibrate Pitch To Strapped Consumers [WSJ]
(Photo: Morton Fox )

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