Now It's Serious: Shrink Ray Hits Beer

Although we’ve been covering the unpleasant phenomenon of the grocery shrink ray for a while, we’ve been slightly relieved that the shrinking products were things like soap, gum, and orange juice—not crucial staples of our existence. Not anymore, according to the Wall Street Journal: Bars and restaurants are shrinking their beers. The horror!

According to the Journal, some establishments are subtly reducing their “pint” glasses to 14 ounces, rather than the full 16 ounces that comprise a pint, either by using smaller glasses or using heavy-bottomed pint glasses (called “falsies”) that have reduced capacity. Other bars are giving patrons extra head on their pours in order to fill up the glass. When confronted, restaurateurs were alarmingly frank: A representative for Hooters (which, really, should understand that its patrons value size) explained, “We can get 20 more beers out of a keg that way.” Another defended the decision to switch to the 14 ounce glasses: “Someone who comes in and wants a beer doesn’t want a huge glass. Fourteen ounces is enough.” As a connoisseur of forties, mug nights, and gallon daiquiri Sundays, we must stress how wrongheaded a sentiment that is. Some pint fans have begun outing the faux-pint establishments and the Oregon legislature is considering having the state agriculture department monitor violations, but in the meantime, might we suggest a flask?

A Pint-Size Problem (Thanks to Gwen!)
(Photo: Getty)