Country Crock’s three-pound vats of fat are now three ounces lighter, but you can’t tell by looking at the packaging. The crock-purveyor Unilever claims that the adjustment was made not to ensure optimal profitability, but to “ensure optimal consumer satisfaction.”
Unilever sent Mouseprint several excuses for slashing the container contents:
In order to maintain price, we have reduced the size of the container for several reasons:
- Increased costs of raw materials, including ingredients and packaging materials
- Transition to Trans Fat Free products
- Tamper resistant containers
[In a separate letter, the company added:] A redesign of the product line was undertaken which involved packaging changes that had an impact on the net fill weight of the products. Prior to implementation, the changes were thoroughly tested with consumers to ensure optimal consumer satisfaction.
Unilever reduced the contents of the container, not the “size of the container,” which is very different.
If you catch companies reducing product and maintaining prices to compensate for the rising price of, well, everything, take a picture and send it to our tipline.